NICE Guide by ‘nice’ Guys: An Animated Infographic for MND Association

Nephew Media collaborated with the inspirational team at MND Association to produce a motion infographic to complement the launch of the NICE Guidelines — a significant document that sets out the best practices of care for MND sufferers.

by | 17th July 2017

Motor Neurone Disease (MND) is a progressive disease that attacks the motor neurones, or nerves, in the brain and spinal cord. This means messages gradually stop reaching muscles, which leads to weakness and wasting.

The Motor Neurone Disease (MND) Association is the only national charity in England, Wales and Northern Ireland focused on MND care, research and raising awareness.

Growing Awareness

Following the release of the NICE Guidelines — a hugely significant document that sets out in detail what good care looks like for MND sufferers — The MND association set out to promote awareness through an animated piece.

Using the contents of the guidelines, Nephew was tasked with creating a motion infographic that could maximise the NICE Guidelines exposure and provide essential information to people living with MND, as well as their families and carers.

A Helping Hand

The MND Association had already put together and developed a script they wanted to implement and so, the task fell to Nephew to interpret this in a way that would be visually engaging, but not overpowering.

Simplicity became a core element of the styling and direction, while also maintaining a conscious sensitivity for the viewer due to the subject matter.

Positive Results

After the addition of a voiceover explainer, the animation was complete. The result was a branded, informational piece that covered all key aspects of the NICE guidelines. The full infographic can be watched below.

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