hVIVO is a pioneering human-based clinical trial platform that accelerates drug and vaccine development in respiratory and infectious diseases such as influenza, rhinovirus and other respiratory diseases.

Based in the UK, market leader hVIVO, has conducted human challenge studies on behalf of multiple clients, capturing disease in motion with the aim of understanding the entire disease life cycle to develop disease preventing medicines.

With a hugely diverse range of staff, hVIVO approached Nephew to help them craft an internal culture wrapped around an inspirational brand that would empower hVIVO employees to push boundaries in the pharmaceutical world.

We stepped into the project at the point where the hVIVO C-Suite team had crafted the overall message that needed to be projected. From here, they needed support to develop an identity that would communicate the culture and be the catalyst for a ‘REVOLUTION’.

We quickly collaborated with the HR team to understand the goals and objectives and set out a framework for delivering a new internal culture underpinned by an empowering visual identity.

Our main goal was to craft an identity that would stir action in staff but also help them to appreciate the major role that each of them plays in helping to develop life-saving medicine. Our major challenge was to develop an identity that would be scalable and wide-reaching, tapping into the motivations of people from a vast range of backgrounds.