Brand Experience

The purpose of campaigns is to communicate a strategic message to a target audience with the sole objective of getting them to take action; buy, download, share, contact, enquire, sign up, subscribe. We’re skilled in conceptualising and creating persuasive and engaging targeted content that gets people talking.

From the outset, it’s our mission to understand every facet of a business or brand. Discovery & strategy helps us understand your point of difference and long-term aims; User profiling helps us understand the needs, pain points and opportunities of your customers; and Brand Strategy helps us understand what emotions and tactics will draw attention. Armed with this intelligence, we’re well educated in delivering advertising campaigns that work. We help devise visual advertising campaigns for social media platforms, in print, online and with motion to stir action.

Your brand strategy not only informs design, but also important aesthetics and features of your imagery. Photography offers you a unique opportunity to reach your target audience emotionally and is the quickest way to tell a story. We’ll ensure you have a cohesive brand by implementing a unique style and creating rules and guidelines around your photography usage.

We’re not just experts in digital, we have a long established history of producing print that ‘pops’. Not so long ago, predictions forecast that, with the advent of the digital age, print was a dying format. The reality is, print has never been so popular. We translate key brand attributes into editorial layouts, books, posters, full page ads, billboards, large format for exhibitions and environments, merchandise, promotional materials. The list goes on. From spec to sign-off; finishing to fulfilment, we cover all aspects of print.

Packaging plays a major role in decision-making. When presented with multiple similar options at the same price point, what a brand stands for and its visual packaging can tip the balance. Without knowing anything about a brand, aesthetics of packaging can say a lot about what a brand stands for and what it promises to deliver. We use detailed research and commercial strategy to create packaging designs that stand out like a beacon on the shelf, remains authentic to your brand and drives increases in bottom line.