JTR Collections

Founded in 2010, JTR Collections is an Enforcement company setup to change the way in which outstanding debt is collected on behalf of Local Authorities.

With one simple mission, to create a fresh, innovative approach to the Enforcement industry by working differently, working smarter and by thinking outside the box.

After a few successful years trading, it was time for a brand refresh. Nephew Media were on hand to help change the face of enforcement.

Visit www.jtrcollections.co.uk
  • Branding & Identity
  • Graphic Design
  • Design for Print

BACKGROUND AND HISTORY.

As a relatively young business, JTR Collections had become remarkably successful thanks to their fresh, modern and innovative approach to enforcement and debt collection. However, their unique voice was struggling to be heard throughout the industry. To help the company permeate through the noise, JTR Collections identified the need to craft a unique identity to complement their unique business approach.

There is a stigma surrounding the enforcement industry that debt collection is heavy handed, crowded with uncaring bailiff’s and dictated by fear. This was a misconception that JTR were aiming to debunk.

However, the company’s existing identity lacked an identifiable personality and story that matched their values. The company simply blended into the background amongst the rest.

JTR needed a balanced brand that was vibrant, energetic and approachable but focused on building trust and offered security.

Existing JTR brand identity

Problems with Debt


EXPLORATION AND DISCOVERY.

After a thorough Brand Audit, we identified that the new identity had to be centred around trust and a willingness for change. JTR pride themselves on the ability to meet performance targets, as well as considering the needs of customers trying to repay these debts. So it was clear that new brand had to be multifacted and appeal to both Local Authorities and the Debtor.

We concepted various ideas and eventually honed in on a ‘chain link’ as a clear association, representing strength, trust, teamwork and security – all major factors in the psychology of debt management.

With a clear direction, we fleshed out some concepts that would resonate with the brand values.

After a few rounds of collaboration with JTR, we refined the new marque into it’s final guise delivering an identity that was colourful, interesting and unique. The new brand experience captures JTR’s essence of human values, trust and togetherness.

Brand Exploration

Early Concepts

Final JTR Collections Brand Marque

JTR Collections Strapline

JTR Collections full brand lockup

Colour Palette


IN THE WILD

Once the final brand marque was developed, we carried the styling through to various marketing materials, such as a company brochure, event banners and flyers – all with the unique JTR signature style.

The result was a brand that achieved huge recognition culminating in a nomination for an industry award.

JTR Collections Roller Banner

JTR Collection clothing and merchandise

JTR Collections Brochure Internal Pages

JTR Collections Brochure internal pages

I’d like help with my next creative design project!

At Nephew, we work hard to build relationships with our clients by providing expertise, insight and a genuine desire to help build your brand.

Tell us a little more about your next project and your goals. We’d love to help.

If you’d prefer to chat through things, call us on:
+44 (01604) 978 300

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Our Services

  • Branding & Strategy
  • Graphic Design
  • Web Design & Development
  • Motion Graphics
  • Video Production
  • Logo & Identity System
  • Social Media Marketing

NN Workspace, The Old Granary
New South Bridge Road
Northampton, NN4 8HP
T: +44 (01604) 978 300
E: hello@nephew.media

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