CLEANING RESULTS WITH ‘ROLLS ROYCE’ SERVICE
Worth A Clean is more than just a carpet cleaning company. Their extensive range of cleaning services and high levels of customer service give you the assurance and piece of mind that your carpets and upholstery will receive the best possible treatment.
As a small but fast growing business, Worth A Clean understand the need to have a unique and informative web presence that engages their target audience.
Nephew were approached by the business owners to create a website that would be optimised to generate new business leads via online channels, as well as be informative and highly visual. The site also needed to combine the latest web technologies with a modern responsive design.
OUR DESIGN SOLUTION
We established a clean, modern, and cohesive design style that included Worth A Clean’s corporate royal blue and forest green colour palette mixed with neutral colours to make the overall style appealing and approachable.
We experimented with different font styles before opting for a combination of Bree, by TypeTogether, for headlines and Proxima Nova, by Mark Simonson Studios, for main body copy.
Full width, retina friendly images were incorporated to introduce each page on the site and to maintain a visual style.
For mobile optimisation, the whole site was designed using a fluid responsive grid system to ensure that the content could adapt to any device while still delivering a consistent experience.
The main objective of the site was lead generation – or in other words, secure more business. To achieve this on a website, it’s important that the potential customer understands what it is they are buying into and has all the tools at their disposal to make a buying decision.
We tackled this by analysing key conversion trends and subsequently employed tactics to optimise the site for success; employing video, contact forms, special offers, testimonials and call to actions to take the user on a simple journey.
Alongside this, we also integrated tools offered by Checkatrade to emphasise Worth A Clean’s superb customer performance. Every Checkatrade member is interviewed, background checked and continuously monitored for professionalism and high quality service. Displaying Worth A Clean’s credentials directly on the site ensured credibility and built valuable trust.
PERFORMANCE UNDER THE HOOD
Like the majority of lead generation focused businesses, a website becomes a sales tool for better performance. Just like any other tool, the website needed to be easy to use, streamlined and remove any barriers to productively carry out effective business.
In particular, the site needed a comprehensive CMS to enable stakeholders to manage the site post-launch. As WordPress experts, it was a no-brainer to opt for the world’s most popular CMS. Using WordPress provides Worth A Clean with a robust and future proof platform built on an Open Source framework.
Under the hood, we utilised Google Analytics and Lead Forensics to dig deep into user habits and to continually review site performance and make educated judgements on future design layout changes.
A WINNING COMBINATION
Our work, alongside the Worth A Clean team, has been focussed on delivering an online experience which reflects and enhances the outstanding service you would expect from a leading domestic and commercial cleaning services provider.
The mobile responsive technology enables users to access all the content they can on the main site but with an optimised that makes the experience more like an app than a standard website.
So far, Worth A Clean have experienced extremely positive results from the website which has resulted in increased business growth. From our perspective, it has been a pleasure to collaborate with the enthusiastic and forward thinking Worth A Clean team.