Created as a joint initiative between Innovate UK
and the Connected Places Catapult
, ForuMM is a government-funded initiative dedicated to the success of micromobility in the UK. ForuMM's main aims are to connect public sector leaders with industry insight, learning, and innovation that is crucial to promoting effective micromobility services.
Or in simple terms, ForuMM exists to promote the growth of micromobility (vehicles lighter than 300kg, like e-scooters and e-bikes) and empower industry leaders with all the info they need to drive its adoption and use.
Following a colleague referral, Nephew were chosen to craft a proposition from scratch, including name, visual identity and landing page.