The UK's original baked cookie dough creators, MyCookieDough wanted to move away from their standard Shopify theme. They engaged Nephew to help them create a fully customised online store that truly represented the gooey awesome-ness of their cookie dough.
Whilst maintaining MyCookieDough's brand, Nephew were tasked with elevating the overall online store experience. By using a combination of rich media and gooey-like animations, we wanted to create a real sense of how mouth-watering and tasty their cookie dough is. Our main aim was to encourage customers into making a purchase, even if they had not experienced the moments of pure joy before.