Every workflow begins with people in a room. We sit down with you to understand the business, the audience, the competition and what the next quarter needs to achieve. We ask the awkward questions, challenge the brief and agree what success looks like.
That strategic thinking is what makes the output worth reading. AI is excellent at producing words. It can't decide which story matters, which market to push into or when to stay quiet. That judgement stays with you and with us.
At the heart of every Nephew workflow is our Press Release First methodology. Before any campaign goes live, the workflow writes the press release: the clearest, most complete version of the story. It answers the big questions early. What's new? Why does it matter? Who is it for?
That single document becomes the reference point for your team and stakeholders. It's quick to read, easy to challenge and simple to sign off. Once it's agreed, everyone is working from the same story, and every other piece of content is built from it.
From an approved press release, the workflow produces the base content for the whole campaign:
Workflows are built around your business, so they adapt to the activity. A product launch, a new hire, an event or a heritage story each follow their own template, with the right outputs for the job.
Learns how you sound. The workflow is trained on your tone of voice, your past marketing activity and your competitors. It writes like you, knows what you've already said and understands where you sit in your market.
Base content, not final content. Everything the workflow produces is a starting point for your stakeholders to edit, approve or send. There's an opportunity for human review and intervention at every touch point.
Connected to the tools you already use. Email drafts land in Mailchimp, Constant Contact or Klaviyo. Activity and results feed your CRM. The result is cleaner sales and marketing data, with less copying and pasting between systems.
Words are only half a campaign. The workflow also produces a clear task list for our studio: every visual asset needed to support the activity, scoped and ready to design. That might be:
Our designers, animators and editors take it from there. We know your brand inside out, from its visual style to the details that make it yours. So the creative stays consistent, considered and crafted by people who care how it looks.
Your workflows live in a dedicated, branded Nephew portal. Submit a new piece of activity through a simple form, track its progress and pick up the content when it's ready. No new software to learn, and no chasing emails to find the latest version.
Applied AI isn't about doing marketing without people. It's about giving people more time for the work that counts. The workflow removes the blank page, the repeated rewrites and the copy-paste between tools. What's left is clearer thinking, faster sign-off and better creative.
Applied AI marketing uses AI inside a defined business process to produce specific, repeatable outputs. At Nephew, that means workflows that turn an approved story into press releases, emails, social captions, FAQs and web copy, with human strategy and creative at either end.
Press Release First means writing the press release before anything else. It forces a clear, complete story that stakeholders can review and approve quickly. Every other piece of content is then built from that agreed version.
No. The workflow creates base content for your team to edit, approve or send. Strategy, review and creative delivery stay with people. It removes repetitive tasks so your team can focus on the work that needs judgement.
You can use them to generate copy, and plenty of people do. But a chat window can't sit down with you, challenge your brief or bring a fresh perspective to your business. That's where we start. For over 10 years, long before AI arrived, we've helped brands across many industries work out what to say and why it matters. The workflow builds on that thinking, in your voice, with approval steps and connections to your email platform and CRM. And the end result isn't generic AI output. Every animation, banner, carousel and video edit is designed by skilled people who know what good looks like.
Yes. Each workflow learns your tone of voice, past marketing and competitor landscape. Every draft can be reviewed and refined before it goes anywhere.
Workflows can connect to email platforms such as Mailchimp, Constant Contact and Klaviyo, as well as CRMs and project management tools. We build around the stack you already use.
Yes. Each workflow is set up around your marketing activity, whether that's product launches, events, team news or brand stories. Each activity type has its own outputs.
Through a dedicated, branded Nephew portal. You submit activity through a simple form and collect content, approvals and creative tasks in one place.
.svg)
