To us, branding is identity. Without an identity, people cannot know who you truly are and what you mean to them.
It's been said that branding is a person's gut feeling about a brand —it's what they say it is, not what the brand says it is. But feelings can be influenced and guided. This is what we do.
We build remarkable brands. Brands that are worth making a remark about. Branding is about expressing personality and values, building a coherent and consistent experience that connects with people and encourages trust so that they keep coming back for more.
Who are you? What do you have to offer? What makes you different? Why should anyone care?
We ask lots of questions like these and then find answers to them, to generate a brief for what comes next.
It's the thinking before the doing. And before we can do, we need to think.
Logos help people identify you amongst a sea of competition. On its own, a logo is just a logo. When injected with meaning and soul, logos can become globally adored icons. It's our job to get people to love you and what you do.
We work with our clients to create symbolic identities that people love and stay true to the powerful idea behind your brand. We craft the basic design elements you need to go out to the world and tell your story. This includes your core visual identity — logotype, mark, typography, imagery and colours.
What's more important? What you say or how you say it? Well, how you say it is what makes it you.
Language defines a brand as much as visual identity. We help craft voice and tone, conceive brand names, forge compelling tag lines and build rules and guidelines that anyone writing on your behalf can use to maintain your distinctive personality.
You've heard of copywriting, yes? Well, we do that.
OK, so you have a logo, identity system and defined rules on your voice and communication. How do you ensure your brand remains consistent and is protected so that anyone interacting with it has the same intentional experience?
Brand guidelines are technical documents that explain how your brand identity works in the real-world. Logo usage, sizing, clearspace, typography, colour, iconography and image style.
Be the best version of you. Always.
Your customers engage with your brand in a huge range of ways — advertising, print, instore, social media, online. We transpose the components of your brand into compelling print, digital, environmental and moving campaigns and collateral that stay true to your values and encourage action.