Branding

Every brand project we undertake starts with a strategy exercise. Our collaborative process aims to define what makes a brand remarkable and sets the foundation and rationale for your brand. Brand strategy ensures any design work is specific to your needs and those of your required audiences.

Language defines a brand as much as visual identity. The naming of your brand, products and services should remain authentic to your core values. We help craft voice and tone, conceive brand names, forge compelling tag lines and build some rules and guidelines that anyone writing on your behalf can use to maintain your distinctive personality.

Your customers engage with your brand in a huge range of ways — advertising, print, instore, social media, online. We transpose the components of your brand into compelling print, digital, environmental and moving campaigns and collateral that stay true to your values and encourage action.

We work together with our clients to create a true, symbolic and remarkable image of your brand; supported by strong rationale — the powerful idea behind your brand. This is what separates you from everyone else and it’s why people want to work with – and for – you.

We craft the basic design elements you need to go out to the world and tell your story. This includes your core visual identity — logotype, mark, typography, imagery and colours.

You have a logo, identity system and defined rules on your voice and communication. How do you ensure your brand remains consistent and is protected so that anyone interacting with it has the same experience? Brand guidelines are technical guides that explain how your brand identity works. Logo usage, sizing, clearspace, typography, colour, iconography and image style. Clarity and consistency.