Transforming Brands

BC Workspace

Taking commercial spaces from A — B.
Northampton & London
services provided
Brand Identity
Art Direction
Content Strategy
Front End Development
Hosting + Security
"We approached Nephew at a time of planned expansion. This meant we needed to reinvent our visual identity and develop a more 'grown-up' website that spoke to and engaged our target market."
Alison Parker, Director, BC Workspace.
Brief Summary

Creating a brand identity that would communicate their total commitment to building the perfect commercial space.

Multi Story Identity
For tenants and landlords, value lies in bringing a vision to reality. Taking innovative ideas and projecting them into the available physical space.

The key advantage for BC Workspace is an in-house team that covers every aspect of a project, most importantly, the design phase. High fidelity plans are created using a method called ‘Oblique Projection’ (used to produce two-dimensional images of three-dimensional objects).

The new identity focuses explicitly on these two facets of customer value and competitive advantage, to form what we call ‘The Projection’ — an abstract living cube that transforms and morphs to fit any space.
Projecting the right image
One enduring aspect of the identity that remained was the colour orange. Not just any orange, but BC Workspace orange. Derived from the 2011 ‘Own A Colour’ campaign by Dulux that allowed any organisation to ‘own’ one of the 16.77 million colours on a computer screen. Adopting this colour allowed us to maintain some of the history of the brand but also stand out in a traditionally conservative market.
Digital Refurb
As part of the rebrand, we also designed and developed the BC Workspace website. Built completely from the ground up, the site was totally reinvented with new architecture, structure and purpose.Instead of just showcasing services, the site was repositioned to help customers understand the process, demystify industry jargon and provide insight into the world of commercial fit-out.

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