Northampton & London
Front End Development
Hosting + Security
"We approached Nephew at a time of planned expansion. This meant we needed to reinvent our visual identity and develop a more 'grown-up' website that spoke to and engaged our target market."
Alison Parker, Director, BC Workspace.
Creating a brand identity that would communicate their total commitment to building the perfect commercial space.
Multi Story Identity
For tenants and landlords, value lies in bringing a vision to reality. Taking innovative ideas and projecting them into the available physical space.
The key advantage for BC Workspace is an in-house team that covers every aspect of a project, most importantly, the design phase. High fidelity plans are created using a method called ‘Oblique Projection’ (used to produce two-dimensional images of three-dimensional objects).
The new identity focuses explicitly on these two facets of customer value and competitive advantage, to form what we call ‘The Projection’ — an abstract living cube that transforms and morphs to fit any space.