"To the Nephew boys. Thanks for everything. Really, really appreciated."
Build an immersive, engaging, fan-focused website for one of Britain's best loved musicians.
Craig David needs no introduction. Known around the world as a singer and songwriter, Craig has amassed over 20 UK Top 40 singles, and seven UK Top 40 albums, selling over 15 million records as a solo artist. In recent years, Craig has been equally as prolific as a producer and DJ, launching his weekly radio show - TS5 - on Capital Xtra.
With so much history and content, Craig's management wanted to relaunch his personal website to let fans engage in more depth, promote live shows and explore his discography.
Surfacing content was our main aim. We wanted to allow fans to dive into the treasure trove of music, videos, and photos that Craig has amassed over the course of his career. Our team spent a huge amount of time poring over reams of content to select key moments and to organise them so they can be found easily.
Craig David is an upbeat, vibrant and positive personality. One of our main tasks was to redesign the site to reflect his character. We used a combination of bold and slick typefaces — Druk and Sailec — alongside a wide gamut of energetic colours to reflect Craig's character.
The key centre-piece of the site was the discography section that allowed fans to view Craig's back catalog and listen to snippets of albums. We wanted this to be a super slick experience, so we built a horizontal scrolling takeover page that allowed music to take the spotlight.