Transforming Brands
Marketing workflows

Applied AI workflows to replace empower your marketing team.

We build AI workflows that take the repetitive work off your team's plate and give everyone involved a clear view of what's happening. Your people keep the strategy, the judgement and the final say. They just get a lot more done.

Why marketing workflows

Empowering marketing teams, not replacing them.

01

Clear, shared processes

Every activity follows the same agreed steps, so nobody has to reinvent the wheel.

02

Less repetitive work

First drafts, repurposing and admin are handled, freeing your team for the thinking.

03

Clarity for everyone

Stakeholders, marketers and our studio see the same story, status and next steps.

04

More output, same team

Deliver more campaigns, more consistently, without adding headcount.

How it works

A repeatable way of working your whole team can see.

We find the work that eats your team's time, turn it into a clear workflow, and put people in charge of every decision that matters.

01

Identify

We work with your team to find the high-frequency tasks with predictable inputs and clear outputs: research, copywriting, repurposing and more.

02

Build

We turn those tasks into a repeatable workflow, shaped around your voice and your activity, that your team can reuse every time.

03

Connect

Research, writing, repurposing and your existing tools come together in one branded Nephew portal. Less switching, more doing.

04

Empower

The workflow handles the first drafts. Your team reviews, refines and approves at every touch point, and our skilled studio creates the high-end visuals and assets. We know what good looks like.

05

Measure

We track what matters, from organic search to social engagement, and feed the results into the next brief.

Our applied AI capabilities

One agreed story. Every piece of content you need.

Every workflow is built around your team, your voice and the tools you already use. Here's what goes into it.

01

Strategy & thinking

It starts with a conversation, not a prompt.

We sit down with you to understand the business, the audience and the competition, and agree what the next quarter needs to achieve. That thinking is what makes the output worth reading.

  1. 01Discovery and strategy sessions
  2. 02Campaign and activity planning
  3. 03Audience, positioning and message priorities
  4. 04Agreed goals for every piece of activity
02

Press Release First

Everything else follows the story.

Before any campaign goes live, the workflow writes the press release: the clearest, most complete version of the story. It's quick to read, easy to challenge and simple to sign off, so stakeholders agree the story before anything else is written.

  1. 01Answers what's new, why it matters and who it's for
  2. 02One reference point for your team and stakeholders
  3. 03Fast internal sign-off
  4. 04Every other piece of content built from it
03

Content workflows

One story, every format.

From an approved press release, the workflow produces base content for the whole campaign, shaped by the type of activity, whether that's a launch, an event, a new hire or a heritage story.

  1. 01Press releases and media notes
  2. 02Blog posts and news articles
  3. 03Email and mailer copy
  4. 04Social captions for LinkedIn, Instagram and Facebook
  5. 05FAQs for web, sales and customer service
  6. 06Web copy for search engines and AI search
04

Learns your business

Gets better with every brief.

The writing is machine learnt, so it keeps learning as it goes. Over time it gets to know your tone of voice, your products and services, and the industries you work in. Every brief produces a strong base of content for your team to amend, refine and approve.

  1. 01Your tone of voice and house style
  2. 02Your products and services
  3. 03Your industries and competitors
  4. 04Your past campaigns and what's worked
  5. 05Better first drafts with every brief
05

Creative delivery

We know what good looks like.

Words are only half a campaign. The workflow also hands our studio a scoped task list of every visual asset the activity needs, and our designers, animators and editors take it from there.

  1. 01A short animation for LinkedIn
  2. 02A banner image for a mailer
  3. 03A carousel for an Instagram post
  4. 04A video edit for a presentation or event
06

Measurement & reporting

Know what's working, and why.

Every workflow comes with clear measures agreed up front. We report in plain English, so your team and your stakeholders can see the impact and decide what to do next.

  1. 01Organic search rankings and traffic
  2. 02Social engagement and reach
  3. 03Email opens, clicks and conversions
  4. 04Insights fed back into the next brief
  5. 05Sales reporting and future campaign mapping
The Nephew portal

Your own branded portal. Everything in one place.

Every client gets a dedicated, branded Nephew portal. Brief new activity in minutes, follow its progress, review drafts and collect everything your campaign needs, without chasing emails for the latest version.

  1. 01Brief new activity through a simple form
  2. 02Track progress from brief to delivery
  3. 03Review, amend and approve at every stage
  4. 04Email drafts sent to Mailchimp, Constant Contact or Klaviyo
  5. 05Activity and results feed your CRM
Your brand · Nephew portal
What would you like to brief to us today?
Product launch
New product or service announcement.
Event
Exhibiting or speaking at an event.
Contract win
New client or contract secured.
Partnership
New partnership or integration.
Recruitment
New hire or hiring campaign.
Email campaign
Brief a mailer, drafted for you.
Managed and powered by Nephew
Applied AI in action

Already at work for real teams.

Workflows built around each client's activity, voice and tools, from Everon Group's Press Release First system across the UK and Nordics to Grace & Favour's monthly journal.

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Applied AI FAQ

Your applied AI questions, answered.

01What is applied AI marketing?+
Applied AI marketing uses AI inside a defined business process to produce specific, repeatable outputs. At Nephew, that means workflows that turn an approved story into press releases, emails, social captions, FAQs and web copy, with human strategy and creative at either end.
02What is the Press Release First methodology?+
Press Release First means writing the press release before anything else. It forces a clear, complete story that stakeholders can review and approve quickly. Every other piece of content is then built from that agreed version.
03Will AI replace my marketing team?+
No. The workflow creates base content for your team to edit, approve or send. Strategy, review and creative delivery stay with people. It removes repetitive tasks so your team can focus on the work that needs judgement.
04Can't I just do this through ChatGPT or Claude?+
You can use them to generate copy, and plenty of people do. But a chat window can't sit down with you, challenge your brief or bring a fresh perspective to your business. That's where we start. For over 10 years, long before AI arrived, we've helped brands across many industries work out what to say and why it matters. The workflow builds on that thinking, in your voice, with approval steps and connections to your email platform and CRM. And the end result isn't generic AI output. Every animation, banner, carousel and video edit is designed by skilled people who know what good looks like.
05Will the content sound like us?+
Yes, and it keeps getting better. The writing is machine learnt, so over time it gets to know your tone of voice, your products and services, and your industry. Every draft is a starting point your team can review, amend and approve before it goes anywhere.
06Which tools does it integrate with?+
Workflows can connect to email platforms such as Mailchimp, Constant Contact and Klaviyo, as well as CRMs and project management tools. We build around the stack you already use.
07Can the workflow be adapted to our business?+
Yes. Each workflow is set up around your marketing activity, whether that's product launches, events, team news or brand stories. Each activity type has its own outputs.
08How do we access it?+
Through a dedicated, branded Nephew portal. You submit activity through a simple form and collect content, approvals and creative tasks in one place.

Ready to Work?

Let's talk about where your team's time goes, and how a workflow could give some of it back.