Our vision for Venn was to make their home feel like a science lab. A place where super intelligent individuals collaborate to anticipate the future of medicine for the betterment of mankind. But we didn't want it to be a place just for scientists. We wanted it to feel more approachable and inclusive; where anyone in drug development could reach out for advice, support and partnership.
Every page is intentionally clean and is underpinned by solid hierarchy so page content doesn't become tl;dr, repetitive or hard to read. In addition, each page has a clear purpose with pre-footers that signpost users to other areas of the site to engage in more valuable content.
When considering a partner like Venn, trust is always at the forefront of the customers mind. Fears need to allayed, objections need to be pivoted. Integrating social proof can be an effective way to reinforce trust. We did this by introducing real-life stories and testimonials of other customers.
Building on their existing WordPress platform, we completely overhauled the navigation system on the site, introducing a mega menu to make it super easy for every page to be accessed.
We also intelligently integrated articles, research and company news so that they were delivered in context, while the user browsed through the site, as well as through a general archive.
For ongoing management, we utilised the Oxygen editor to make it easy for the Venn marketing team to update every piece of content on the site, and adjust layout and structure as the site evolved in the future.
The future in their own hands. Finally, Venn have regained control of their online activity. No more reliance on a restrictive 'off-the-shelf' template, the team can adapt and change content quickly and easily, and the site now visually represents their tone and values. The result? Increased engagement, growth in enquiries which has led to valuable contract wins.