Since being founded at the turn of the millennium, Venn has grown through a series of takeovers and acquisitions, significantly in recent years. Due to the consistent changes, Venn's corporate website had lost its spark and purpose. Six years had passed since its last update and was still powered by a restrictive WordPress template.

In 2019, Open Orphan plc completed a takeover of Venn Life Sciences and immediately recognised the need to rethink how they were communicating and how the online experience could be made more satisfying and engaging.  

Venn are unique in their marketplace. Their value lies in the ability to help potential customers bring drugs to market quicker and more effectively. Doing so results in more lives being saved or better lives lived. They offer a distinctive combination of services that cover every phase of drug development, from beginning to end, encompassing a massive range of skilled expertise.

Finding these services and understanding how they positively impact potential customers in their journey is critical. Our major challenge was to ensure that critical information was brought to the surface where it had previously been buried deep.  
In 2019, Open Orphan plc completed a takeover of Venn Life Sciences and immediately recognised the need to rethink how they were communicating and how the online experience could be made more satisfying and engaging.  

Our vision for Venn was to make their home feel like a science lab. A place where super intelligent individuals collaborate to anticipate the future of medicine for the betterment of mankind. But we didn't want it to be a place just for scientists. We wanted it to feel more approachable and inclusive; where anyone in drug development could reach out for advice, support and partnership.

Every page is intentionally clean and is underpinned by solid hierarchy so page content doesn't become tl;dr, repetitive or hard to read. In addition, each page has a clear purpose with pre-footers that signpost users to other areas of the site to engage in more valuable content.

When considering a partner like Venn, trust is always at the forefront of the customers mind. Fears need to allayed, objections need to be pivoted. Integrating social proof can be an effective way to reinforce trust. We did this by introducing real-life stories and testimonials of other customers.

Building on their existing WordPress platform, we completely overhauled the navigation system on the site, introducing a mega menu to make it super easy for every page to be accessed.

The future in their own hands. Finally, Venn have regained control of their online activity. No more reliance on a restrictive 'off-the-shelf' template, the team can adapt and change content quickly and easily, and the site now visually represents their tone and values. The result? Increased engagement, growth in enquiries which has led to valuable contract wins.