Discovery& Strategy

We work with businesses and brands to understand what makes them 'remarkable'. We ask challenging questions to identify the point of difference and build a compelling story that gets people talking. We aim to clarify purpose, find a voice, understand customers and define goals so we can create a road-map to achieve them. Discovery also helps to identify how we can best work together and how to customise our approach to ensure success in every project.

Evaluation

We carry out of general audit of your business or brand to understand what makes you, you. We take time to understand your: products, services, experience, competition, goals, audiences, culture, existing brand, pain points and strategy. Knowing where you are today allows us to better chart a course toward your desired future.

Brand Positioning

Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.

Brand Attributes & Associations

Brand attributes are characteristics that describe the quintessential qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. We identify these attributes to inform your brand identity.

User Profiling & Journeys

To get people to talk about you, we need to understand what motivates them. Typically, your brand will appeal to a wide range of people, but focusing on targeted demographics, personas and habits can often yield better insights. Defining the interactions between your brand and your audience helps to predict user behaviour and avoid guesswork.

Research

The research phase dives deeper into more specific areas of your business or brand to reveal where potential opportunities may lie. Initial evaluation uncovers areas where more detailed research is required in order to present you with informed recommendations for the next phase of your project.

Content Strategy

Content is king. It’s what separates a brand from the rest. Unique, compelling and engaging content gets people talking. We audit your existing content to see what gems need surfacing. We’ll also recommend what new content needs generating to place your brand at the centre of the conversation.

Competitive Landscaping

Competitive Analysis is critical in analysing and identifying the strengths, weaknesses, opportunities and threats within a brand’s competitive market. Understanding the landscape means we can be better prepared in making smart decisions and where to take your brand.