Advancing medical understanding.
We've worked with FluCamp since early 2017 on a journey that includes the creation of sophisticated tools for both traditional and digital media that extend beyond the original requirements.
FluCamp is a pioneering medical research facility that invites people, from every walk of life, to take part in clinical studies with the aim of improving understanding of illnesses such as the common cold and flu.
Run by hVIVO — a world leader in human models of disease — FluCamp carries out clinical studies in a safe, controlled, clinical environment to observe and test the symptoms of common respiratory diseases.
FluCamp first approached Nephew Media in early 2017 to help improve the volunteer experience and increase lead generation. The story of our partnership is a journey that includes the creation of sophisticated tools for both traditional and digital media that extend beyond the original requirements.
FluCamp's goal is to more efficiently pair suitable volunteers to appropriate studies, using digital & traditional tools to reduce the cost per lead while always improving the brand experience for volunteers.
OUR APPROACH
Improving the experience
At the start of our engagement, we set to work on improving FluCamp’s existing volunteer application form, powered by WuFoo. Although the form functioned to a good standard, the interface was inconsistent with the FluCamp brand, was inefficient for most volunteers and ultimately impacted potential conversion rates.
We crafted a custom PHP solution that integrated with WordPress and utilised Material design to improve the UI and complement FluCamp’s visual identity. We improved user experience by combining intelligent dynamic logic, conditional fields and progress markers to ensure volunteers knew what they had to do at each step of the process.
CONNECTING THE DOTS
Celebrating the Everyday Heroes
Following successful launch of the form, the FluCamp team required a coherent communication strategy, for both messaging and visual identity, to encompass all volunteer touchpoints.
We began a detailed discovery phase to understand the motivations of why volunteers sign up to a clinical study. Alongside the more obvious motivations, such as monetary compensation, we identified that many volunteers feel inspired to ‘help the cause’ and offer themselves to the advancement of medical science. We singled these people out as ‘Everyday Heroes’ — ordinary individuals doing extraordinary things.
We built a narrative around the ‘Everyday Hero’ and focused FluCamp’s messaging around this powerful concept.
Communicating the brand
Based on the Everyday Hero, we led a refresh of all volunteer communications, such as data capture forms, website, marketing reading material and guides, digital advertising, video explainers and merchandise.
Other Projects
Celebrating the Everyday Heroes.